Perceived value versus value creation: an Introduction
Categories: Professional, ConsultingPosted on Tuesday, April 14, 2009 by Brad Storm
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This topic becomes more and more apparent in the world of consulting. It attacks the core of the phrase “Give what the customer wants, not what the customer asks”. So unless you’re a mind-reader you need to apply some strategy to figure out your customer. Defining the customer value before the value creation process is a good approach. But then there is the customers perceived value to make the whole game even more intruiging…