5 minutes with Brad Storm

3 of 5 done with: Managing Innovation & Entrepeneurship

Categories: Issues

Posted on Monday, May 12, 2008 by Brad Storm

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Another class project is completed. In my class “managing innovation & entrepreneurship” we’ve talked with senior management of two different companies about what practices they use in their search and development of innovative product to conquer market share. The first one was a smaller Norwegian software company that tries to bring their product into the American market. The other company was a medical product company in the Johnson & Johnson (jnj.com) group. Two very different companies with different approaches. However, they both provided some really good advice that most companies can learn from. (more…)