Brad Storm at MIT Sloan

I’m packing up my stuff and heading out of Boston. It’s been a great stay that has far exceeded my expectations. I’ve met people, seen things and breathed the air between Harvard and MIT. The city tonight was particular beautiful from the Cambridge riverside on a warm, dry summer night. Tomorrow I turn in the cable modem and loose my network access, so this will be my last blog from Boston. This is my story of how I ten years ago made MIT my goal. And by completing that plan, what now?

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This blog comes about a week too late but still is valid I guess. In my class Competitive Strategies and Dynamics: winning in technology markets, we had the no small job of analyzing the largest mobile company in Japan, NTT DoCoMo, and figure out new ways for the company to make money in a very commoditized market. To put some extra pressure on the group, NTT DoCoMo sent one of their R&D managers to meet up with us, 13 hours from Japan to Boston.

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So I guess most of you reading this know my real name is NOT Brad Storm (oh, did that come as a shock to you?). However, Brad Storm is my alter ego, created in California and I obviously kept it when going to Boston. I got some questions about this Brad Storm thing and Here’s why:

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This fact struck me today. or should I say, you have to Bergenser to really appreciate California. What is my top ten California list? Read further…

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So I’m in the final week of regular school at MIT. The semester is almost over. I will soon go into the history books as the 257th Norwegian MIT alumni in MIT history. So what have I learned from the USNews #2 ranked US business school, MIT Sloan?

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My very interesting class, Technology Strategy, is finally concluded. My group project focused on satellite navigation systems like GPS, and how the technology is about to merge with the cell phone industry. Technology Strategy is really an interesting and important class. It raises questions about how value is created (how do companies actually create the technology?), capture the value (how to make money on it) and how to deliver value (get it out into the market!). Based on technology and economical knowledge the whole value chain of technology and innovation is being discussed. If this sounds interesting, take further read on what we found for the hybrid GNSS / Cell phone market:

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Another class project is completed. In my class “managing innovation & entrepreneurship” we’ve talked with senior management of two different companies about what practices they use in their search and development of innovative product to conquer market share. The first one was a smaller Norwegian software company that tries to bring their product into the American market. The other company was a medical product company in the Johnson & Johnson (jnj.com) group. Two very different companies with different approaches. However, they both provided some really good advice that most companies can learn from. (more…)

So I’m done with two projects. Three to go. This was a group project for class “Creating Business Value from IT”, a class I’m really excited about. The class answer why I should work with It in the first place. The project tells how compliance is done successfully, which all banks must do in order to stay in business. If this sound even vaguely interesting, read on:

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This is a dreadful message to get when you’re inquiring about your bill. I did that with NSTAR (Gas & Electric company). I cannot believe they use this horrid system. It’s not helpful, it’s not giving them competitive advantage, it’s not a disruptive technology, it simply annoys their customers. On the other hand, I guess fewer people actually bother to ask about their bill when they know what they must go through. Here’s my latest conversation with NSTARs automated assistant:

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So I finished my first class today.Or, finished the class project that is. It went really well and it’s such a delight to be done with it. The project was on UAV (Unmanned Areal Vehicle) in the US army and how they’re being used for target acquisition. We got some good data from the U.S Army (on of our project members is a U.S Army Captain and helicopter pilot) and could relate all this data together to analyze whether the technology is disruptive or not.

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